Vox Pops and Evaluation

The purpose of a music video:

Knowing our target audience is very important as it allows us to cater exactly to a specific group of people. People can be grouped by sex, age or the genre of music. By having a target audience it helps us to target a specific market therefore our music video will gain interest. However not having a target audience could result in our music video being highly unsuccessful and not being watched by any kind of audience. In order to reach out to the specific group of people we want to target, we need to take the results from our research into consideration to include the needs/wants of what our audience would like to see.

Questionnaires: 

To help us to decide what our target audience wanted, we carried out some research by making questionnaire's and a vox pop. By surveying forty people it enabled my group and I to see what our specific target audience wanted to see in a music video and also what genre of music they preferred. A questionnaire is useful as it is a quick way to figure out what our audience want and also allows us to narrow down questions to include. Questionnaires are a easy, direct way to get straight to a member of an audience however questionnaire's does not leave much room for personal opinion on specific things therefore video-ing them and asking them more in depth questions about what they would like to see. 

Pie Charts:

To show our results in the clearest way possible we decided to put them into pie charts. This allows us to see clearly what was the most popular result from each question in turn allowing my group and I to analyze how data easier and quicker, enabling us to pinpoint exactly what our specific audience wants and allowing us to cater to this.

Vox Pops:

Questionnaire's can possibly be considered restricted as they don't allow the audience to expand on their answer. Therefore my group and I decided to take up another type of research. By filming several people of the target audience we wished to cater to, we got a broader answer enabling us to make a list of what our audience wants to see so we are sure we have included everything possible of what they are after in a music video.