Music Channels

Music Channels

The target audience for MTV is young adults and teenagers from the ages of 16-28 due to the various types of music that the channel plays. Mainly pop is played on MTV however because they have a official countdown to what is number one each week, they play what the audience wants and what is hot at the moment. Artists that feature on this channel on a regular basis are artists such as Beyonce, Justin Bieber and Jessie J to name a few. MTV is used as a form of branding because they show teen drama’s such as ‘Awkward’ and ‘Pretty Little Liars’ as well as reality shows like ‘Geordie Shore’, ‘Jersey Shore’ and ‘Teen Mom’. This logo appeals to the target audience because it is bold, black and white and easy to see. The letters ‘TV’ are in a different font placed in front of the large bold ‘M’ written in a more fun and less formal font.

 

 

This channel caters to an older audience from the ages between 16-35. This is evident when you watch the channel as they play music like from Taylor Swift for the younger section of their audience and the follow it with Elton John. Artists that appear on this channel on a regular basis are Frank Ocean, John Mayer, Nirvana and the odd Kylie Minogue. This channel is used as a form of branding like MTV as they play TV shows such as Basketball Wives and Cheaters. The logo is simple and to the point yet bright to attract the audience of which they desire to aim the channel at. VH1 are a sister company to MTV and the channels primary purpose was to help build on the success of MTV. VH1 stands for Video Hits One and was founded on January 1st 1985. This channel also has a special countdown allowing a larger variety of genre's and artists are shown on the channel bringing in an even larger audience.

 

Box Television is a subsidiary of Channel Four Television Corporation. They aim to achieve to appeal to a demographic of 16-24 year olds and want to make the channel youth-targeted and accesible. The typical types of music they will play is pop, urban and indie sounds and they also play the UKHot40. Artists that play on this channel on a regular basis are Rizzle Kicks, Rita Ora, Ed Sheeran, Plan B and Connor Maynard. The logo is black and white therefore eye catching. The word ‘Box’ is playful as the font is futuristic. The channel was launched in 1992 and plays current mainstream music. Box have subsiduaries in many channels such as Kiss and Film 4.

Scuzz is described as ‘The UK’s favourite rock and metal Music TV station’, being a niche market it is not specifically aimed at a younger audience. The target audience channel specifically caters to an audience that likes this genre of music. Artists played on this station on a regular basis are Enter Shikari, Young Guns, You Me at Six and Deaf Havana. The font of this logo is dark colours connoting that the music played is dark and possibly scary from the font type too. The ‘S’ has what looks like a blade sticking out the side of it as does the ‘C’ and ‘U’ therefore showing that the music video’s shown could the same dangerous feel, possibly like the music that they play. This channel has focused more on targeting people interested in a particular genre in this case Rock, Hard Rock and Heavy Metal instead of an age group.

 

Kiss is one of the most well-known radio and television stations in the UK. They play various types of music due to what has been downloaded the most in the week. However mainly played is Pop, R’n’B and Hip Hop. The target audience for this channel is from the ages of 15-24 as the music played is young and fun and current. Artists played on this music channel are Usher, Neyo, Drake, Chris Brown, Rihanna, Beyonce and One Direction. The logo is literally just the word ‘Kiss’ in a simple font, capital letters. The Blue thick ‘K’ next to the word is well known for being Kiss’ logo. Their sister channels are Heart and Magic.


MTV is a diverse company because of the many different types of channels they have which include MTV Classic, MTV Rock etc. targetting near enough every audience possible. VH1 is also just one of many that is a sister channel to MTV. Because MTV caters to such a vast audience, of various music genre's and ages they most likely have the largest audience out of most music channels. Their logo is simple and to the point, explaining the name of the channel in a fun way. Box uses their name as an advantage when it comes to their logo as it looks like a box, again making it playful and not so serious. Scuzz's logo is just like the music they play; edgy, gothic and overall different from usual mainstream that get's played on other music channels like MTV, Kiss and VH1.