Can’t Get
EnoughJ Cole ft. Trey Songz
This music video conforms to Goodwin’s Theory starting with R‘n’B genre characteristics. The video show’s the artists on a yacht, with girls dressed provocatively and expensive clothing making the audience want to buy into the artist’s lifestyle.
The opening shot of the video is of a beach followed by a palm tree and a road sign with foreign language leading the audience to the connotation that the place in which the video is set is possibly the Caribbean or another form of paradise. The first image of J Cole that we see is of the bottom half of his leg and his foot wearing Jordan's. This is an intertextual reference referred to as branding by Goodwin, that most music video's have. This also happens later on in the music video when J Cole raps about being signed to 'ROC' of which is his record label. The diamond is the logo of the label therefore when J Cole raps about it, he holds his hands up in the diamond shape linking visuals and lyrics. By using intertextual referencing, it allows the audience to want to be even more like the artist because they see they can, possibly making them want to go out and buy in this case a pair of Jordans. In the first line of the song 'Now I ain't got no kids yet', shows a small child from a high angle just to link the lyrics to visual.
The relationship between music and visuals is evident as the beat comes in, the image changes after averagely every three seconds. This happens more so in the introduction of the song. One beat in particular where this theory is proven and used well is when just on a beat J Cole shakes/claps hands with another man. The images change from close-ups of J Cole's face to close-ups of girl's faces and to some of the everyday seen surroundings in the country he is filming in e.g. a chicken, men on bicycles, palm tree's, the sea etc.
The first verse is close-ups of J Cole's face and other locals to set the scene however once the chorus comes in with Trey Songz on some rocks by the sea the music to visuals stops for a while until the second verse begins and we see Trey and J Cole on a yacht and girls on a speedboat, showing their wealth allowing the audience to have a feel of their lifestyle. This is also shown through large neck chains, sunglasses, bracelets, watches and earrings.
The notion of looking is used throughout the music video as women are often, stereotypically, seen in R'n'B video's as an object therefore throughout the video there are numerous times in which the audience see's women walking out od the sea in just a bikini, or dancing on the yacht or riding on the speedboat unknowing to them that the audience can actually see them.
This music video is performance based possibly to convey the sense of 'real' or 'live' music due to the surroundings as they are not in a flashy part of town before the first chorus.
Close-ups are used to show expression on the artists face and long shots to show off where the artist is and again so the audience can capture the wealth that the artist has which brings us back to the typical stereotypes of the genre. The audience plays a large role in the viewing of the video as they need an audience that aspires to be like the artist, that idolises their lifestyle, wealth, cars and women that they are constantly surrounded by.
The opening shot of the video is of a beach followed by a palm tree and a road sign with foreign language leading the audience to the connotation that the place in which the video is set is possibly the Caribbean or another form of paradise. The first image of J Cole that we see is of the bottom half of his leg and his foot wearing Jordan's. This is an intertextual reference referred to as branding by Goodwin, that most music video's have. This also happens later on in the music video when J Cole raps about being signed to 'ROC' of which is his record label. The diamond is the logo of the label therefore when J Cole raps about it, he holds his hands up in the diamond shape linking visuals and lyrics. By using intertextual referencing, it allows the audience to want to be even more like the artist because they see they can, possibly making them want to go out and buy in this case a pair of Jordans. In the first line of the song 'Now I ain't got no kids yet', shows a small child from a high angle just to link the lyrics to visual. The relationship between music and visuals is evident as the beat comes in, the image changes after averagely every three seconds. This happens more so in the introduction of the song. One beat in particular where this theory is proven and used well is when just on a beat J Cole shakes/claps hands with another man. The images change from close-ups of J Cole's face to close-ups of girl's faces and to some of the everyday seen surroundings in the country he is filming in e.g. a chicken, men on bicycles, palm tree's, the sea etc.
The first verse is close-ups of J Cole's face and other locals to set the scene however once the chorus comes in with Trey Songz on some rocks by the sea the music to visuals stops for a while until the second verse begins and we see Trey and J Cole on a yacht and girls on a speedboat, showing their wealth allowing the audience to have a feel of their lifestyle. This is also shown through large neck chains, sunglasses, bracelets, watches and earrings.The notion of looking is used throughout the music video as women are often, stereotypically, seen in R'n'B video's as an object therefore throughout the video there are numerous times in which the audience see's women walking out od the sea in just a bikini, or dancing on the yacht or riding on the speedboat unknowing to them that the audience can actually see them.
This music video is performance based possibly to convey the sense of 'real' or 'live' music due to the surroundings as they are not in a flashy part of town before the first chorus.
Close-ups are used to show expression on the artists face and long shots to show off where the artist is and again so the audience can capture the wealth that the artist has which brings us back to the typical stereotypes of the genre. The audience plays a large role in the viewing of the video as they need an audience that aspires to be like the artist, that idolises their lifestyle, wealth, cars and women that they are constantly surrounded by.
You have made a start in explaining Goodwin's music video theory. You have identified the main points and have considered some examples too.
ReplyDeleteTo make your analysis more detailed you need to consider the role of the audience and how the music video would appeal to them. This will support your points and examples. Also aim to move your images, so that they support the points that you have made.