Analysis of Digipak

Front Cover

The images on this post are that of which feature in Jason Mraz's digipak for his album 'Life on Earth'. The album cover is a good representation of the artist as it shows that although at a first glance he may seem plain and just black and white, his tracks are full of ideas, emotions and his life so far shown by the explosion of colour coming out of his head. It's not over the top, its simple and concise and perfect for the image they are trying to convey. The primary purpose of the digipak is to promote the artist and his album.

The background is white which has connotations of purity and cleanliness. The image of Jason Mraz looks hand drawn, still sticking to theme of it all being simple something most alternative artists wish to convey. The colourful images on the front leak to the left and follow then on to the back page. With a background still being white and the colours so bright its not necessarily something seen on an alternative artists album due to the colours being so bright. However is eye-catching and does exactly its purpose by being attractive to an audience possibly not just of the target audience they were looking for in the first place.
By having the barcode and the track list all in the top third on the back cover of the album keeps it neat, out of the way and still enables the audience to see the mini colourful images.

Back Cover

The font on the album covers is simple to read yet a little bit edgy, an image the artist is possibly wanting to portray. The style of language is informal, the font is easy to read and well laid out.