Cinematography

When I create my music video I will use a varied amount of shots to help convey the feel of the song. One of the main shots used will be a close-up which can be seen in alternative pop music videos. The point of a close-up shot helps to portray the emotion of the artist and by showing the expression on the artist's face it can help the audience to determine how he/she feels about what they are singing. Close-up shots are also a camera shot that is seen a lot in alternative pop music video's therefore conforms to the genre.

Another shot that I will use frequently will be an establishing shot. Establishing shots help to set the mood and the scene of the whole music video by showing the audience the place and setting of which the artist is at, therefore are extremely important. As my music video is going to be filmed in a series of places, there will be a lot of establishing shots helping to show how the artist has gone through a journey.

Long shots will also be used throughout the music video. Using a long shot will help to show the whole of the artist in the frame as well as his surroundings, therefore for our locations using busy towns and cities such as London, I can show my artist being still whilst the rest of the frame is moving or vice versa. As the artists clothing can be seen as a mood-changer, long shots allow the audience to see exactly what the artist is wearing. Long shots are another convention to the alternative pop genre.

Finally, another shot going to be used in my music video is going to be a mid-shot. Most music genre's use mid-shots allowing the audience to see the artists face, showing emotions like the close-up, but also half of the body so also showing the artists clothing and top half of the body. This shot suits most music genres as well as alternative pop as it shows off not only the artist but also the location.