Using a variety of camera shots are vital to the overall look on the product. By introducing different camera angles and shots it makes the video more interesting to the viewer and can be used to show emotions from the artist.
Establishing shots are key in the opening of a scene. They help set the scene and show the audience where the following footage is about to take place. As my group and I plan to use a lot of different locations it will be difficult to use establishing shots everytime the shot changes. Therefore at the beginning of the music video my group and I hope to use an establishing shot of the artist arriving in London, possibly coming out of a train station. To start the relationship with the audience it is key to show them that the artist is ordinary like the rest of the public and uses public transport, however is extraordinary with the voice and song, shown a little further along in the music video.
Long shots are used to make it easier for the audience to see a full shot of the artist, his surroundings, props and clothing. For example a long shot my group and I planned will be of the artist coming out of a tube station holding his guitar. This shot will not only explain the artist whereabouts but also help the audience to see the generic conventions of an Alternative artist, shown in the casual attire and the guitar.
Close-ups of the artist are vital in the style of music video my group and I have chosen to do us on. Close-ups are the key to showing emotions through expression therefore I plan to use a lot of these throughout my music video. Close-ups can also be used to help build a relationship with the audience and the artist. For example, if I was to choose the artist to have a close-up shot I could put him in front of a plain black background so the audience focuses solely on the artist himself.
Mid-shots can be used for also showing facial expressions but also great for showing body language. They can also be used to help continuity and just to vary shots and make the overall product more interesting to the audience.
You have made a start in explaining the different camera shots that you wish to include within your music video. You have also started to consider the purpose of the shots and where they will be seen. Overall how can the shots conventional to your genre?
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