Planning the Editing

As a group we decided that we wanted the music video to be part performance part narrative so due to editing on Apple Macs with Final Cut Express. By using a professional software programme it gives us a chance to allow to make our music product as professional as possible. We were able to look back on the footage created and take the bad un-usable stuff away and add various types of transitions to be able to make it more interesting and entertaining for an audience.

I plan to use a series of techniques when editing which include speed, going to modify then speed allowing me to slow down or increase the speed of a piece of footage; black and white, this is something my group and I definitely want to add to help show the audience where there are flashbacks of the artist and his love. By doing these techniques and more, it will help to convey the artist in a better way to the audience and will also conform to the conventions of an alternative pop artist. The main thing to do is to make sure that I sync the footage to the music. This will be difficult to do as there are a lot of different bits of footage to try and link all the footage to the various parts of the music. Because a lot of the music video is performance based the audience can see the artists mouth moving therefore it is vital for the music to be in time.
I would like to try to include jump cuts in the music video to change from one clip to another swiftly. Although there are already close-up shots of the artists, by zooming on the face will possibly make it the image a bit clearer allowing the audience to see the artists expression more vividly. Being able to see the artists expression helps to see the artists emotions clearly, bringing in the relationship with the audience and the artist.